Important Links for Outsourced Marketing
Marketing books

Books read recently
	The Tipping Point by Malcolm Gladwell			The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
	The Culture Code by Clotaire Rapaille
Other books we recommend often:
	Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug, Roger Black			Truth, Lies and Advertising: The Art of Account Planning by Jon Steel
	On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser			Designing Web Usability: The Practice of Simplicity by Jakob Nielsen
	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore			Marketing Aesthetics: The Strategic Management of Brands, Identity and Image by Bernd Schmitt and Alex Simonson
	The One to One Future: Building Relationships One Person at a Time by Don Peppers and Martha Rogers, Ph.D.			Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
	Positioning: The Battle for Your Mind by Al Ries and Jack Trout			The 22 Immutable Laws of Marketing: Violate them at Your Own Risk by Al Ries and Jack Trout
	Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna			Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
	Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell			The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
This section gets Updated monthly. Please check for the latest updates every month. For any more information feel free to get in touch with us.

Members of Landscape Outsource Marketing actively instruct and give presentations on a wide variety of marketing topics.

Recent topics have included:

• Responsible Marketing
• Marketing to the Text Message Generation
• Integrated Marketing Communications
• Internet Marketing Strategies
• Managing the Creative Process
• Media Planning
• Permission Marketing
• Public Relations Strategies for Business
• Leveraging Technology in Your Business
• Personal Positioning
• What Makes Marketing Work
• Driving Word of Mouth

If you would like to have one of our members give a presentation on these or any marketing related topic, please get in on touch with us.